The Meaning Behind The New Logo
I recently worked with graphic designer, Peter Orr to create a cohesive branded website. Depending on your personal perspective and lens through which you view the world you may notice different aspects of this figure that is displayed on the front of my website. I put a great deal of thought into how to create a figure that would allow others to interact with my image. Ultimately, I chose a faceless, multi skin toned graphic image of a female bearing a striking resemblance to myself. Yet, in many senses - my logo represents all of us: multi-faceted, yet fragmented in our public identities. Confident, yet the slight head tilt suggests curiosity and confusion. The image mirrors our identity in how it's ever changing and refracts light differently depending on the angle from which you look.
During our second meeting we discussed creating a logo. Logos are opportunities to communicate psychological meaning. For example,
The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn’t stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain.
The logo behind our beloved Apple products has a biblical reference. The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve.
Larry the bird (Twitter) is looking up, which denotes growth, looking into a bright future...I wonder if the designers were trying to predict a potential Twitter IPO?
I thought deeply about the design possibilities for my logo and decided to use the color blue, which is a color often associated with stability. Stability is key for any families who choose to work with me - being open to gaining a broader understanding of transracial adoption from an adoptee-centric perspective, delving deep in to identity work requires a stable base. My stability comes from people for whom I'm in relationship with, which is why the circles are place behind my name. Each of the overlapping circles represents a multitude of relationships I keep. One circle represents my brothers & sisters. Another circle is a placeholder for my foster brothers & sisters. Another represents my birth brothers & sisters. And so, on and so on - my mother, father, foster mother, foster dad, birth mother & birth father, my husband, his family, my friends & colleagues are all represented within the logo. This visual representation allows me to reflect upon the plethora of relationships for which I've had the opportunity to enter and partake. The circles purposefully overlap, and if you look closely, you'll notice that none of them have a specific ending point. This signifies the complexity of interactions and the bulk of my work surrounding those important relationships which have been left incomplete.
The Greek word logos literally means “word,” so while designing this logo, I did not think the handwritten script "Angela Tucker" would signify my actual name - which is why the first letters of my name are not capitalized. My logo is not a pronoun, but rather a visual word that serves as a platform for adoptees. The logo as a whole serves to inform my work, which is to enable other adoptees to be seen and heard, and understood in all of the complexity that multiple relationships afford.